Our Story

 

“Weston”—the name first struck us on a rooftop bar under the hot, dry Marrakech evening. Amid the music and chatter surrounding the bar, “Weston” spontaneously surfaced. The formality of the name intrigued us both; there was a resonance to it. Was it because we envisioned some New York banker in a suit and tie. Or was it simply how it rolled off the tongue. We’re not entirely sure. But what makes a name to forcibly need meaning anyway? Isn’t it enough to just feel like it’s something we’d want to build a brand around.

During my six-day trip to Marrakech, a lot unfolded. But one thing that stood out was the realization that we wanted to create something together—whether five years down the line or tomorrow. What’s stopping us from starting now. A name and a brand are important, sure, but more than anything, I knew I wanted to put something into the world, something crafted by me and a friend. A piece of clothing that holds our unique imprint, a way of living, a precious moment, a thought-provoking idea. Something personal, something born from our minds and brought to life.

On my trip, I fell in love with the local Marrakech clothing—the loose, airy feel of linen shirts. “What if we could merge that with the traditional collared golf apparel that emphasizes custom and etiquette?” It feels like we’ve been handed a blank canvas by our creative drive—a canvas where we’re free to sketch out our vision, to breathe life into an idea and bring it to others.